Dutch gas company being user-friendly

This brochure on gas safety has a “scratch-and-sniff’ spot to teach people about what gas smells like. Great idea: very simple and, what is important, easy to understand by people whose mother tongue is not Dutch (the message about the free helpline number is provided in several languages).

P.S. You can also “sniff” it online!

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Filed under Dutch Experiences, Marketing, Sustainability

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