Category Archives: Marketing

Talking to Seth Godin

Well, not (yet?) in person, but Seth answered some questions, including mine, about his new book called “The Dip“. The Q&A was published on the PMBA Blog, which is a site helping people get management knowledge by reading the right books and discussing them. I should get a free copy of the book from Seth (cool, huh?), so I’ll write about my impressions.

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Filed under Blogging, Marketing, Virtual world

Dutch gas company being user-friendly

This brochure on gas safety has a “scratch-and-sniff’ spot to teach people about what gas smells like. Great idea: very simple and, what is important, easy to understand by people whose mother tongue is not Dutch (the message about the free helpline number is provided in several languages).

P.S. You can also “sniff” it online!

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Filed under Dutch Experiences, Marketing, Sustainability

“Everything was better back when everything was worse”

Recently I got hooked up on the TED Talks – a series of lectures on a range of topics (going beyond the Technology, Entertainment, and Design subjects suggested by the name of the conference). To me, this is what Internet IS (ok, should be!) about – disseminating knowledge that would otherwise be available to the privileged few. I am posting one of my favorite talks below, but there are so many more intriguing, inspiring topics to explore!

 This one is by Barry Schwartz, a Sociology professor who also wrote a book about “The Paradox of Choice”. He argues that the abundance of choice created in modern industrial societies is not making us better off. On the contrary, it is actually having a negative impact on our lives!

The video is 20 minutes, and I highly recommend you make time to watch it…

Some memorable thoughts from the video: 

  • “Opportunity costs substract from the satisfaction of what we choose, even when what we choose is terrific”
  • “The secret to happiness is low expectations”
  • And the conclusion is this: “There’s no question that some choice is better than none. But it doesn’t follow from that that more choice is better than some choice”.  

It is especially interesting to watch as a (future) marketeer. It is the idea of “choice confusion” which has been raised in the academia, articulated clearly and convincingly. But it is also relevant to someone interested in politics and sustainable development: Barry argues that a global redistribution of wealth would not only help the poor countries, but also the so-called developed world!

And finally, it is a good watch for anyone interested in living a happy balanced life in these crazy times…

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Filed under Inspiration, Marketing, Sustainability, Technology